With export prices ranging from CHF 70 to 1000, Tissot is both an entry-level and a mid-level brand. "But we need to understand what these numbers mean, and to remember that, in many countries, spending CHF 100 for a watch is already a lot", said Thiebaud.
Tissot needed an automatic chronograph selling for less than CHF 795 — which was impossible with a Valjoux 775x calibre. ETA solved this problem, drawing inspiration from both Lemania’s calibre 5100 from 1978 and the Swatch automatic created in 1991. ETA C01.211 was designed to minimize production and assembly operations that could be largely automated.
The brass base plate forms one sub-assembly while a second part made of injected synthetic material is attached to it. The escapement, which is light, economical and requires only a small amount of lubrication, is also made of a synthetic material. The ETAchron index-assembly allowing for precision adjustment, the economical Nivachoc B1 shock absorbers and a brass oscillating weight with integrated friction spring makes up this movement. It has a thickness of 8.44mm, a frequency of 3 Hz, a 46-hour power reserve and only 184 parts. It is a welcome addition to the watch line-up in these difficult times. It also gives Tissot and the Swatch Group a definite strategic advantage.
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