Baby-G was created as an addition to the G-Shock brand. The Baby-G brand is a sports digital watch aimed at young teens. Like the G-Shock, it is rugged. But unlike the G-Shock it is smaller, more compact, comes in designer colors.
Dakle, u suštini G-shock manjih dimenzija sa svim funkcijama većeg brata namenjen tinejdžerima i ženskoj populaciji. Što i ne čudi, obzirom da ih zaista ima u milion i jednom dezenu i boji.

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