HD3 Slyde sat

[Vladan Stevanovic]

HD3 REVOLUTIONIZES TIME WITH SLYDE.
A CULT WATCH IS BORN !


A single case for a luxury watch with an infinity of components,
movements and complications. Sounds unthinkable? Think again. This
amazing concept of Time, born in the fertile mind of celebrated Swiss
designer Jorg Hysek, has become reality: SLYDE. The perfect fusion
between the latest design trends and cutting-edge electronic
technology – revolutionizing our vision of Time at the dawn of the
Third Millennium.
'A designer is only satisfied if he is ahead of his time.' That's the credo of
Jorg Hysek, arguably the most famous designer in world watchmaking.
After a string of hugely successful complicated timepieces – notably Black
Pearl, designed by his close associate Fabrice Gonet, and now a collector's
item – the founder of the independent HD3 brand continues to stand out
from the world of traditional watchmaking.
SLYDE, his latest design, is sure to cause a sensation among luxury watch
enthusiasts: traditional, rebellious, sporty, chic… tourbillon, movement…
SLYDE unites all styles and types of watchmaking complication within a
single, ultra-refined case, emblematic of HD3's avant-garde approach.
SLYDE is a luxurious, sophisticated object – complete with avant-garde
technology taken from the worlds of home automation and multimedia –
that makes it startlingly easy to surf through the world of prestige
watchmaking.
It is a revolution in universal Time, whose only limits are… the boundaries
of the imagination.

SAYING NO TO THE WATCHMAKING CRISIS

The HD3 workshops, tucked away in the village of Luins in the vineyards
overlooking Lake Geneva, offer a perfect setting for creativity. It is here, for
over five years now, that Jorg Hysek and his team of designers have been
creating audacious timepieces that blend mechanical complexity and
modern aesthetics. Two years ago, the crisis affecting the watch sector
incited Jorg Hysek to call his company-model into question, and seek
solutions to the global problems of supply and production in watchmaking
techniques. No small task.
At the end of 2009, the supplier of movements to HD3 went bankrupt,
inciting Jorg to adopt a totally new approach. He returned to a sketch from
Christmas 2008, featuring a square case with a screen that modulates
according to the time and the user's needs and wishes. Eighteen months
later, SLYDE was born: a superb new-generation timepiece!

AN INNOVATIVE CONCEPT

SLYDE takes the underlying principle of the smartphone – the possibility to
change applications by merely sliding a finger over a tactile screen – and
adapts it to the world of 21st
century watchmaking.
Jorg Hysek was inspired by the automobile world ('which influences our
entire aesthetic approach') in crafting the watch's streamlined appearance.
He came up with a de luxe timepiece perfect for modern, aesthetic,
instantaneous time-reading.
The refined, no-frills square case has a tactile screen that moves vertically
and horizontally. This revolutionary display means that, by simply sliding
across the watch screen, the user can generate an unlimited variety of
timepieces on the wrist – corresponding to any event, desire, or particular
moment. Creating a range of 'different' watches within a single timepiece is
made possible thanks to a range of top-quality virtual modules, all linked
exclusively to the concept of time.

HIGH-DEFINITION TIME

These applications, created by HD3 and designed by Swiss electronic
engineers, can be downloaded over the internet. SLYDE covers all forms of
Time:
- The Past, by inserting modules like the automatic count-down
from private events, and the chance to personalize the watch by
inserting photographs
- The Present, with the immediate creation of watch interfaces
providing aesthetic, made-to-measure time-reading
- The Future, with an automatic countdown to future events as per
the user's requirements
SLYDE is a veritable Swiss-made luxury watch, placing all the technological
savoir-faire developed for its conception at the service of universal Time.
There are no telephone applications, games, or other accessories among the
customized modules. All that matters is apprehending Time, whether latent
or real.
SLYDE watches are available with cases in black or grey titanium or in pink
gold, in the purest tradition of Swiss watchmaking. Straps are in leather,
printed alligator or rubber (5 colours). Every component of a SLYDE watch,
complete with sapphire glass and water-resistant to a depth of 50m, derives
from luxury watchmaking.
This high-definition watch nonetheless remains an affordable luxury:
SLYDE is competitively priced at €4000 (download modules not included).

A NEW WATCHMAKING ERA

To make the most of this new-style watch, the owner can connect to
Internet to recharge and download, enjoying personal access to customized
modules. All the technology used by SLYDE is internationally patented.
SLYDE is intended for people with the highest standards, who are
passionate about Time and its attendant technology. Like its creator, SLYDE
aims to revolutionize our modes of communication and interactivity. 'We
have retained the essence of what makes a watch tick: the ability to
transmit emotion!' explains Jorg Hysek.
Emotion on your wrist. Fusing reality and virtual reality.
SLYDE, by HD3. A new watchmaking era has begun.

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